“If something is both needed and wanted it is often loved in return.”

I was working as a freelance graphic designer specializing in branding and product packaging when I decided to I followed my kid at heart and launched an online toy store. I wanted to to create a store where each and every item met the criteria of being needed and wanted by both a child and a parent. I wanted to have a store where people would fall in love with every item.

So please have a look around and I welcome any comments or feedback that you may have.